Y.A.K short for "you already know'

Founded in 2010 by Lorenzo under the name JWZFF (Je Weet Zeluff), the brand was reborn in 2023 with the drive and enthusiasm of his daughter. Together, they set out to rebuild Y.A.K — stronger, sharper, and with purpose.

At Y.A.K, we focus on creating high-quality pieces made from premium fabrics. We stay far from mass production — every item is made with intention.

Our mission is to build a community of supporters who believe in our vision:

To grow with purpose, to move with meaning, and to have a positive influence on the culture around us.

Y.A.K — You Already Know.

Since day one, we’ve been a family business — everyone has a role.

We can’t help but showcase our roots, because when you look at our models, you’re looking at us.

Every face you see represents family — real people, real connection.

With your support, we’ll keep growing and continue to keep independent fashion alive.

Y.A.K — You Already Know.

Our 5th drop is here! With these bold colors we celebrate knowledge and unity. Because we believe you already know.

We stay true to our promise: limited, independent, and never mass-produced.

Each colorway counts only 25 pieces, making every item as unique as the person wearing it.

If you want to stay in the know,

STAY TUNED AND SIGN UP because you never know when we will drop the latest collection.

Dare to stand out ....

Y.A.K - You Already Know